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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Women's ministry
A one-day conference on a Saturday is promoted to the women of the church and the friends they bring, with a registration that has a capacity and a cost, and a childcare sign-up that has its own capacity. The two sign-ups close on the same date. Because the event is on a Saturday, the Sunday announcement lands the Sunday before.
One group: 6 pieces over 4 weeks. Dated for Saturday, March 6, 2027, the next occurrence after the day this page was built.
The size
One group. The audience is known, the room has a capacity, and the childcare count has to be set a week out. Six pieces over four weeks, with the childcare cutoff on every piece that carries the registration.
10 pieces · 6 weeks
Everybody should know. 5 channels.
6 pieces · 4 weeks
A ministry or an age group. The level this event is on.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Women's conference on Saturday, March 6. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 3 weeks before | Newsletter | First mention | Thursday, February 11 | Feb 9 |
| 3 weeks before | Website | Put the page up | Friday, February 12 | Feb 9 |
| 1 week before | Sunday Announcements | Announce it | Sunday, February 21 | Feb 20 |
| 1 week before | Social | Reminder post | Friday, February 26 | Feb 25 |
| 2 days before | Newsletter | Last call | Thursday, March 4 | Mar 2 |
| The day | Social | Day-of post | Saturday, March 6 | Mar 5 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 6 pieces above have to say for Women's conference, channel by channel.
The first mention gives the date, the hours, the speaker, the cost, the childcare sign-up and the registration link. The last call is the registration count, the cutoff for both sign-ups, and the arrival time.
The reminder post the Friday before is for registered women: doors, schedule, lunch, childcare drop-off. The day-of post is a photograph from the first session.
Announce it two Sundays before with the registration count, the childcare cutoff and the cost, in the main service, where the women and the friends they will invite are both present.
Registration with the cost, the childcare sign-up with its capacity and ages, the schedule for the day, lunch, the speaker and the address. Published three weeks out.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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