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Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Marriage
A marriage conference is promoted to couples, which is a group a church can name, and the registration is per couple with childcare as the deciding factor for most of them. The pieces lead with the childcare provision because it is the question that decides attendance. The event is a Saturday, so the Sunday announcement falls the Sunday before.
One group: 6 pieces over 4 weeks. Dated for Saturday, February 13, 2027, the next occurrence after the day this page was built.
The size
One group. Couples with and without children, a capacity set by the room and by the childcare count, and a cost per couple. Six pieces over four weeks.
10 pieces · 6 weeks
Everybody should know. 5 channels.
6 pieces · 4 weeks
A ministry or an age group. The level this event is on.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Marriage conference on Saturday, February 13. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 3 weeks before | Newsletter | First mention | Thursday, January 21 | Jan 19 |
| 3 weeks before | Website | Put the page up | Friday, January 22 | Jan 19 |
| 1 week before | Sunday Announcements | Announce it | Sunday, January 31 | Jan 30 |
| 1 week before | Social | Reminder post | Friday, February 5 | Feb 4 |
| 2 days before | Newsletter | Last call | Thursday, February 11 | Feb 9 |
| The day | Social | Day-of post | Saturday, February 13 | Feb 12 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 6 pieces above have to say for Marriage conference, channel by channel.
The first mention gives the date, the hours, the speaker or format, the cost per couple, and that childcare is provided with its sign-up. The last call is the registration count, the childcare cutoff and the arrival time.
The reminder post the Friday before is for registered couples: schedule, dinner if there is one, childcare drop-off time and room. The day-of post is from the evening, posted after the event starts.
Announce it two Sundays before with the registration count, the childcare cutoff and the cost per couple, in the main service, since the couples are in the room together.
Registration per couple with the cost, the childcare sign-up with ages and capacity, the schedule, the speaker, dinner and the address. Published three weeks out.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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