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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Newcomers
A membership class is promoted to the people who have arrived in the last six months, which is a group the church can name from its guest records. The promotion is a sign-up with a date and a length, and the pieces say what the class covers and what it leads to. Four weeks is enough because the audience is small and already attending.
One group: 6 pieces over 4 weeks. Dated for Sunday, October 11, 2026, the next occurrence after the day this page was built.
The size
One group. Newcomers and the people who bring them, a room with a capacity, and a meal count. Six pieces over four weeks, with the Sunday announcement made in the main service because the audience is there.
10 pieces · 6 weeks
Everybody should know. 5 channels.
6 pieces · 4 weeks
A ministry or an age group. The level this event is on.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Membership class on Sunday, October 11. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 3 weeks before | Newsletter | First mention | Thursday, September 17 | Sep 15 |
| 3 weeks before | Website | Put the page up | Friday, September 18 | Sep 15 |
| 2 weeks before | Sunday Announcements | Announce it | Sunday, September 27 | Sep 26 |
| 1 week before | Social | Reminder post | Friday, October 2 | Oct 1 |
| 3 days before | Newsletter | Last call | Thursday, October 8 | Oct 6 |
| The day | Social | Day-of post | Sunday, October 11 | Oct 10 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 6 pieces above have to say for Membership class, channel by channel.
The first mention gives the date, the time, the length, what the class covers, whether a meal and childcare are provided, and the sign-up link. The last call is the sign-up count, the meal count request and the room.
The reminder post the Friday before is the time, the room and the sign-up link, written to a newcomer. The day-of post is a short welcome with the room and the time.
Announce it two Sundays before with the sign-up open, addressed to anyone who has been attending for less than a year, with the date, the time and the meal stated so the decision can be made in the room.
The sign-up, the date, the time, the length, what the class covers, what membership means at this church, the meal, childcare and the room. Published three weeks out.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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