marketing off
What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
The assistant answers from what this site says and nothing else.
Anything it cannot answer: contact@engine.church
/ask
Ask what it costs, what it connects to, or what the assistant does.
Playbook · Men's ministry
A retreat is a weekend with a venue, a cost and a capacity, promoted to the men of the church and the men they bring. The constraint is the venue's cutoff, which is usually two weeks out, so the registration has to be open four weeks ahead. The event starts on a Friday, which pulls the Sunday announcement to the Sunday before the weekend.
One group: 6 pieces over 4 weeks. Dated for Friday, October 2, 2026, the next occurrence after the day this page was built.
The size
One group. Men and their guests, a capacity set by the venue, and a budget set by the registrations. Six pieces over four weeks, carrying the cost and the cutoff each time.
10 pieces · 6 weeks
Everybody should know. 5 channels.
6 pieces · 4 weeks
A ministry or an age group. The level this event is on.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Men's retreat on Friday, October 2. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 3 weeks before | Newsletter | First mention | Thursday, September 10 | Sep 8 |
| 3 weeks before | Website | Put the page up | Friday, September 11 | Sep 8 |
| 1 week before | Sunday Announcements | Announce it | Sunday, September 20 | Sep 19 |
| 1 week before | Social | Reminder post | Friday, September 25 | Sep 24 |
| 1 day before | Newsletter | Last call | Thursday, October 1 | Sep 29 |
| The day | Social | Day-of post | Friday, October 2 | Oct 1 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 6 pieces above have to say for Men's retreat, channel by channel.
The first mention gives the dates, the venue, the cost, what the cost includes and the registration link. The last call is the cutoff, the departure time and the room assignment procedure.
The reminder post the Friday before, which is the week before departure, is the cutoff and the departure details. The day-of post is from the departure or the first session, posted for the men who could not come.
Announce it two Sundays before with the registration count and the cutoff, in the main service, because the men are in the main service.
Registration, cost and what it includes, the schedule for the weekend, the venue address, departure and return times, what to bring, and the speaker. Published three weeks out.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
Promo Engine keeps your theme and the other choices you make on this site in your own browser. No tracking cookie and no advertising. What is stored