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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Student ministry
Camp is promoted to students and their parents, which is one group, and the promotion is a registration with a cost, a deposit deadline and a cutoff set by the camp. The audience is small and known, so the run is four weeks and uses the channels parents read: the newsletter, the website, the student ministry's social account and the Sunday announcement. The camp week starts on a Monday.
One group: 6 pieces over 4 weeks. Dated for Monday, July 12, 2027, the next occurrence after the day this page was built.
The size
One group. Students and their parents are the whole audience, the capacity is the bus or the cabin count, and nothing about the week concerns a member without a student. Six pieces over four weeks, with the deposit deadline on every one.
10 pieces · 6 weeks
Everybody should know. 5 channels.
6 pieces · 4 weeks
A ministry or an age group. The level this event is on.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Youth summer camp on Monday, July 12. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 2 weeks before | Newsletter | First mention | Thursday, June 24 | Jun 22 |
| 2 weeks before | Website | Put the page up | Friday, June 25 | Jun 22 |
| 1 week before | Sunday Announcements | Announce it | Sunday, July 4 | Jul 3 |
| 4 days before | Newsletter | Last call | Thursday, July 8 | Jul 6 |
| 3 days before | Social | Reminder post | Friday, July 9 | Jul 8 |
| The day | Social | Day-of post | Monday, July 12 | Jul 11 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 6 pieces above have to say for Youth summer camp, channel by channel.
The first mention gives the dates, the cost, the deposit and its deadline, and the registration link. The last call is the cutoff date, the balance due date and the packing list link.
The reminder post the Friday before is for registered students: departure time, location, what to bring, the packing list. The day-of post is from the departure, posted for the parents.
Announce it two Sundays before departure with the registration count and the cutoff. Made in the student service, not the main one, because the audience is in the student service.
Registration, cost, deposit and balance dates, the cutoff, the packing list, the medical form, departure and return times, and the camp's address. Published three weeks out, the day registration opens.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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