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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Groups
A group launch is a sign-up with a deadline, and the promotion exists to move people from interest to a named group before the first meeting week. The constraint is the number of groups and leaders, which has to be known before the sign-up opens, so the schedule's first two weeks are leader recruitment and the second two are sign-up. The launch Sunday is the event; the groups meet the week after.
The whole church: 10 pieces over 6 weeks. Dated for Sunday, September 19, 2027, the next occurrence after the day this page was built.
The size
Whole church. Every member is asked to join a group, and the count of groups needed is decided by the sign-up numbers two weeks out. Ten pieces, with the website page as the list of groups and the Sunday announcements carrying the leader and sign-up asks.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Small group launch on Sunday, September 19. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, August 12 | Aug 10 |
| 5 weeks before | Social | Save the date | Friday, August 13 | Aug 12 |
| 4 weeks before | Website | Put the page up | Monday, August 16 | Aug 13 |
| 3 weeks before | Newsletter | Second mention | Thursday, August 26 | Aug 24 |
| 3 weeks before | Posters up | Friday, August 27 | Aug 20 | |
| 2 weeks before | Sunday Announcements | Announce it | Sunday, September 5 | Sep 4 |
| 1 week before | Social | Reminder post | Friday, September 10 | Sep 9 |
| 3 days before | Newsletter | Last call | Thursday, September 16 | Sep 14 |
| The day | Social | Day-of post | Sunday, September 19 | Sep 18 |
| The day | Sunday Announcements | Final announcement | Sunday, September 19 | Sep 18 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for Small group launch, channel by channel.
The first mention asks for leaders, with the commitment stated in weeks and hours, and names the sign-up opening date. The second mention opens the sign-up with the number of groups, the days they meet and the areas. The last call is the sign-up count and the cutoff, with the first meeting week stated.
Save the date is the sign-up opening date and the number of groups. The reminder post the Friday before launch Sunday is the sign-up link and the cutoff. The day-of post is from the launch Sunday with the sign-up table's location and the cutoff.
Announce it two Sundays before with the sign-up open and the group count. The final announcement on launch Sunday is the sign-up table's location, the cutoff and the first meeting week.
The list: every group with its day, time, area, leader and what it is for, and the sign-up form that puts a person into one. Published four weeks out with the leader form on it, then the group list as groups are confirmed.
A sign-up card in the seat backs and a table at the main entrance with the group list on a board. Due a week before launch Sunday.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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