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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Sermon series
A sermon series launch is promoted as a date with a title on it. The pieces carry the same four facts every time: the title, what the series is about in one sentence, the passage or book, and the number of weeks. The first Sunday is the event; the pieces after it are the series' own weekly work, which the framework schedules separately once the series is a campaign of its own.
The whole church: 10 pieces over 6 weeks. Dated for Sunday, January 10, 2027, the next occurrence after the day this page was built.
The size
Whole church. A series changes what every service is about for the next six to eight weeks and is the thing members invite friends to most easily, because it has a start. Ten pieces, with the artwork carrying the title on every one of them.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For New sermon series on Sunday, January 10. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, December 3 | Dec 1 |
| 5 weeks before | Social | Save the date | Friday, December 4 | Dec 3 |
| 4 weeks before | Website | Put the page up | Monday, December 7 | Dec 4 |
| 3 weeks before | Newsletter | Second mention | Thursday, December 17 | Dec 15 |
| 3 weeks before | Posters up | Friday, December 18 | Dec 11 | |
| 2 weeks before | Sunday Announcements | Announce it | Sunday, December 27 | Dec 26 |
| 1 week before | Social | Reminder post | Friday, January 1 | Dec 31 |
| 3 days before | Newsletter | Last call | Thursday, January 7 | Jan 5 |
| The day | Social | Day-of post | Sunday, January 10 | Jan 9 |
| The day | Sunday Announcements | Final announcement | Sunday, January 10 | Jan 9 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for New sermon series, channel by channel.
The first mention is the title, the sentence, the passage, the number of weeks and the start date. The second mention adds the first three sermon titles and any study guide or group material. The last call is the start date and the service times.
Save the date is the series artwork with the title and the date. The reminder post the Friday before is the first sermon's title and the service times. The day-of post is the artwork with the week number on it, which becomes the template for the weeks after.
Announce it two Sundays before with the title and the sentence. The final announcement is the Sunday before the launch, with the passage to read ahead.
A series page that will hold every sermon as it is posted: title, sentence, passage, the week list, and the group material if there is any. Published four weeks out, which is when the artwork is finished.
The series artwork on the lobby screens and a poster at each entrance, each carrying the title, the start date and the service times. Due a week before it goes up, which is the printer's turnaround.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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