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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Serve day
A serve day is a Saturday on which the church sends teams to projects around its area. The promotion is a sign-up with capacities per project, a shirt order with a print deadline, and a morning schedule the volunteers need the night before. Because the projects are fixed with partner organizations weeks ahead, the schedule starts six weeks out and the sign-up opens at four.
The whole church: 10 pieces over 6 weeks. Dated for Saturday, April 10, 2027, the next occurrence after the day this page was built.
The size
Whole church. Every member is asked to take a project, families can serve together, and the project count is adjusted to the sign-up numbers two weeks out. Ten pieces, with the Saturday date pulling the final Sunday announcement to the Sunday before.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Serve day on Saturday, April 10. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, March 4 | Mar 2 |
| 5 weeks before | Social | Save the date | Friday, March 5 | Mar 4 |
| 4 weeks before | Website | Put the page up | Monday, March 8 | Mar 5 |
| 3 weeks before | Newsletter | Second mention | Thursday, March 18 | Mar 16 |
| 3 weeks before | Posters up | Friday, March 19 | Mar 12 | |
| 1 week before | Sunday Announcements | Announce it | Sunday, March 28 | Mar 27 |
| 1 week before | Social | Reminder post | Friday, April 2 | Apr 1 |
| 6 days before | Sunday Announcements | Final announcement | Sunday, April 4 | Apr 3 |
| 2 days before | Newsletter | Last call | Thursday, April 8 | Apr 6 |
| The day | Social | Day-of post | Saturday, April 10 | Apr 9 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for Serve day, channel by channel.
The first mention gives the date, the hours and the project list with capacities, and says when the sign-up opens. The second mention opens the sign-up and the shirt order with its deadline. The last call is the sign-up count, the shirt pick-up time and the morning schedule.
Save the date is the date and the project list. The reminder post the Friday before is for the signed-up: meeting time, location, what to wear and bring, lunch arrangements. The day-of post is a photograph from the morning send-off.
Announce it two Sundays before with the sign-up open and the projects that still need people. The final announcement is the Sunday before the Saturday: the meeting time, the shirt pick-up and the projects still short.
The project list with a description, a location, a capacity and an age minimum for each, the sign-up form, the shirt order and the morning schedule. Published four weeks out, the day the sign-up opens.
Posters at the entrances with the date and the sign-up address, and the project list on a board in the lobby from three weeks out. Due a week before.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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