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Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Good Friday
A Good Friday service is promoted alongside Easter and competes with it for attention, so the schedule's job is to make the Friday service a known fixture rather than a footnote on the Easter page. The event is on a Friday, which changes the arithmetic: the final Sunday announcement moves to the Sunday before, and the newsletter's last call lands the day before the service.
The whole church: 10 pieces over 6 weeks. Dated for Friday, March 26, 2027, the next occurrence after the day this page was built.
The size
Whole church. The service is open to everyone and most churches hold one service, so the attendance is set by how many members know the time. The ten-piece schedule is used, and two of its ten pieces land in Easter week beside Easter's own.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Good Friday service on Friday, March 26. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, February 18 | Feb 16 |
| 5 weeks before | Social | Save the date | Friday, February 19 | Feb 18 |
| 4 weeks before | Website | Put the page up | Monday, February 22 | Feb 19 |
| 3 weeks before | Newsletter | Second mention | Thursday, March 4 | Mar 2 |
| 3 weeks before | Posters up | Friday, March 5 | Feb 26 | |
| 1 week before | Sunday Announcements | Announce it | Sunday, March 14 | Mar 13 |
| 1 week before | Social | Reminder post | Friday, March 19 | Mar 18 |
| 5 days before | Sunday Announcements | Final announcement | Sunday, March 21 | Mar 20 |
| 1 day before | Newsletter | Last call | Thursday, March 25 | Mar 23 |
| The day | Social | Day-of post | Friday, March 26 | Mar 25 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for Good Friday service, channel by channel.
The first mention gives the date, the time and the length of the service, and says what kind of service it is: a reading service, a communion service, a service with music. The second mention adds whether children attend and what is provided if they do not. The last call, the Thursday before, is the time and the address in two lines, placed above Easter's own copy.
Save the date is the time, on an image that is visibly different from the Easter image so the two are not confused. The reminder post the Friday before gives the time and the length. The day-of post goes out in the morning with the time repeated, since the service is in the evening at most churches.
Announce it two Sundays before, with the time and the length. The final announcement is the Sunday before the service, because the Sunday after it is Easter; this is the pull-back the schedule applies to any event that is not on a Sunday.
One page for Good Friday and Easter together, with Good Friday listed first until it has happened. Time, length, address, what kind of service, whether there is childcare. Published four weeks out.
A line on the Easter poster and the Easter card rather than a poster of its own: the Friday time under the Sunday times. Print is due a week before it goes up.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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