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Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Christmas Eve
Christmas Eve is the second-highest attendance of the year and the one most likely to run several services in one day. The promotion is mostly logistics: which times exist, which one fills first, where to park, and whether a service is suitable for small children. December 24 moves through the week, so the schedule's weekday pieces move with it each year.
The whole church: 10 pieces over 6 weeks. Dated for Thursday, December 24, 2026, the next occurrence after the day this page was built.
The size
Whole church. Every member is asked to bring family, and the service count depends on the numbers. The whole-church run of ten pieces is used, with the second newsletter mention carrying the full service list because by then the times are fixed.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Christmas Eve service on Thursday, December 24. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, November 19 | Nov 17 |
| 4 weeks before | Social | Save the date | Friday, November 20 | Nov 19 |
| 4 weeks before | Website | Put the page up | Monday, November 23 | Nov 20 |
| 3 weeks before | Newsletter | Second mention | Thursday, December 3 | Dec 1 |
| 2 weeks before | Posters up | Friday, December 4 | Nov 27 | |
| 1 week before | Sunday Announcements | Announce it | Sunday, December 13 | Dec 12 |
| 6 days before | Social | Reminder post | Friday, December 18 | Dec 17 |
| 4 days before | Sunday Announcements | Final announcement | Sunday, December 20 | Dec 19 |
| The day | Newsletter | Last call | Thursday, December 24 | Dec 22 |
| The day | Social | Day-of post | Thursday, December 24 | Dec 23 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for Christmas Eve service, channel by channel.
The first mention names the date and the earliest and latest service times, and says the full list follows. The second mention is the full list with a one-line description of each (candlelight, family, late), which one usually fills, and the parking plan. The last call repeats the list and asks members to arrive twenty minutes early at the fullest service.
Save the date is the date and the number of services. The reminder post lists every time with its description. The day-of post goes out in the morning of December 24 with the times, since most of the audience decides that day.
Announce it two Sundays before with the full list and the ask to invite. The final announcement is the last Sunday before the 24th; when the 24th is a Sunday it is that morning, and the schedule places it there.
The page lists every service with its time, length, description, childcare provision and which room, with the address and a map link at the top. It is the page every post and every printed card points to, published four weeks out and updated the day any time changes.
A card members can hand to neighbors with every service time on it, and a poster at each entrance with the same list. Due a week before the Friday it goes up.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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