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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Christmas program
A Christmas concert or children's program is a Saturday event with a fixed room, which means seating is the constraint and the promotion has to manage it: free tickets or a sign-up, a start time people arrive before, and a second performance if the first fills. The schedule starts six weeks out because the rehearsal calendar is already fixed and the audience is mostly members' families.
The whole church: 10 pieces over 6 weeks. Dated for Saturday, December 12, 2026, the next occurrence after the day this page was built.
The size
Whole church. Members invite relatives, the performers are members' children, and the seating decision depends on the numbers two weeks out. The ten-piece run is used, and because the event is on a Saturday the final Sunday announcement lands the Sunday before rather than the day after.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Christmas concert on Saturday, December 12. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, November 5 | Nov 3 |
| 5 weeks before | Social | Save the date | Friday, November 6 | Nov 5 |
| 4 weeks before | Website | Put the page up | Monday, November 9 | Nov 6 |
| 3 weeks before | Newsletter | Second mention | Thursday, November 19 | Nov 17 |
| 3 weeks before | Posters up | Friday, November 20 | Nov 13 | |
| 1 week before | Sunday Announcements | Announce it | Sunday, November 29 | Nov 28 |
| 1 week before | Social | Reminder post | Friday, December 4 | Dec 3 |
| 6 days before | Sunday Announcements | Final announcement | Sunday, December 6 | Dec 5 |
| 2 days before | Newsletter | Last call | Thursday, December 10 | Dec 8 |
| The day | Social | Day-of post | Saturday, December 12 | Dec 11 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for Christmas concert, channel by channel.
The first mention gives the date, the time, the room and whether tickets or sign-ups are needed. The second mention opens the sign-up, names the capacity and says when a second performance would be added. The last call states how many seats remain, or that it is full and where the overflow is.
Save the date is the date, the time and the sign-up link. The reminder post the Friday before is for ticket holders: doors open at, seating is unreserved, where to park. The day-of post is a photograph of the room before doors open, with the start time.
Announce it two Sundays before with the sign-up open. The final announcement is the Sunday before the Saturday, with the seat count and the arrival time.
The page holds the sign-up, the time, the length, the room, and the arrival instructions: doors, seating, parking, and whether the program is suitable for toddlers. Published four weeks out so the first newsletter mention can link it.
A poster in the children's wing and at the entrances, with the date, the time and the sign-up address. Due a week before it goes up.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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