marketing off
What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
The assistant answers from what this site says and nothing else.
Anything it cannot answer: contact@engine.church
/ask
Ask what it costs, what it connects to, or what the assistant does.
Playbook · Easter
Easter is the service with the highest attendance of the year at most churches, and the one with the most first-time guests. The promotion has two audiences with different needs: members, who need the service times and a reason to invite, and guests, who need the address, the times, parking and what to do with children. The schedule below starts six weeks out because an invitation takes two conversations and the second one happens two weeks after the first.
The whole church: 10 pieces over 6 weeks. Dated for Sunday, March 28, 2027, the next occurrence after the day this page was built.
The size
Whole church. Every member is asked to invite, every service is affected, and the staffing (parking, greeters, children's check-in) is set by the numbers the promotion produces. Ten pieces across all five channels is the smallest run that reaches a member three times and a guest once.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Easter Sunday on Sunday, March 28. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, February 18 | Feb 16 |
| 5 weeks before | Social | Save the date | Friday, February 19 | Feb 18 |
| 4 weeks before | Website | Put the page up | Monday, February 22 | Feb 19 |
| 3 weeks before | Newsletter | Second mention | Thursday, March 4 | Mar 2 |
| 3 weeks before | Posters up | Friday, March 5 | Feb 26 | |
| 2 weeks before | Sunday Announcements | Announce it | Sunday, March 14 | Mar 13 |
| 1 week before | Social | Reminder post | Friday, March 19 | Mar 18 |
| 3 days before | Newsletter | Last call | Thursday, March 25 | Mar 23 |
| The day | Social | Day-of post | Sunday, March 28 | Mar 27 |
| The day | Sunday Announcements | Final announcement | Sunday, March 28 | Mar 27 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for Easter Sunday, channel by channel.
The first mention carries the date and every service time, including any added service, and says that members will be asked to invite. The second mention adds the children's program by age, parking and the invitation card. The last call, the Thursday before, repeats the times and names what a guest should do on arrival in one sentence.
Save the date is the service times and nothing else, on an image that can be reshared. The reminder post the Friday before is written for a guest, not a member: address, times, and that children are provided for. The day-of post is a photograph from the morning service, posted before the second service begins.
The announcement two Sundays before asks every member to invite one person and says the cards are at the doors. The final announcement, Palm Sunday, repeats the times and tells members where to park so guests get the near spaces.
The page is the one every post links to. Service times at the top, the address with a map link, parking, the children's program by age, and a plain-language line on what to expect for someone who has not been in a church. Published four weeks out so it exists before the first social post links it.
Invitation cards in members' hands three weeks out, with the times and the address printed on them, and a poster at every entrance. Print is due a week before it goes up because a printer's turnaround is a week.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
Promo Engine keeps your theme and the other choices you make on this site in your own browser. No tracking cookie and no advertising. What is stored