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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Missions
A mission trip's promotion to the whole church ends when the team is chosen; what remains is for the people already involved, the team and their supporters, plus one Sunday on which the church commissions them. The run is three pieces over two weeks: the page with the team and the support information, one post, and the commissioning announcement on the Sunday before departure.
A handful: 3 pieces over 3 weeks. Dated for Monday, June 14, 2027, the next occurrence after the day this page was built.
The size
A handful. The team, the families, and the supporters who gave, with the whole church involved for one announcement. Three pieces over three weeks, the smallest run the framework has.
10 pieces · 6 weeks
Everybody should know. 5 channels.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. The level this event is on.
The schedule
For Mission trip commissioning on Monday, June 14. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 1 day for Social, 1 day for Sunday Announcements, 3 days for Website.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 2 weeks before | Website | Put the page up | Monday, May 31 | May 28 |
| 3 days before | Social | Social post | Friday, June 11 | Jun 10 |
| 1 day before | Sunday Announcements | Announce it | Sunday, June 13 | Jun 12 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 3 pieces above have to say for Mission trip commissioning, channel by channel.
The post the Friday before departure is the team's photograph with the destination and the dates, and the way to follow the trip. The team's own updates follow during the trip.
The commissioning on the Sunday before departure: the team named, the destination, the dates, and the ask for prayer during the trip.
The team's page: the names, the destination, the dates, what the team will do, how to support (prayer list, remaining funds, supplies), and the commissioning service time. Published two weeks out, when the team is final.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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