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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Families
A back to school Sunday is a family service with a supplies drive or a backpack blessing attached, promoted to the families of school-age children. The two parts have different deadlines: the supplies drive closes the Sunday before, and the service itself needs the families in the room with their children on the day. Four weeks covers both.
One group: 6 pieces over 4 weeks. Dated for Sunday, August 8, 2027, the next occurrence after the day this page was built.
The size
One group. Families with school-age children, the school supplies target, and the children's ministry's new school-year schedule, which starts the same day. Six pieces over four weeks.
10 pieces · 6 weeks
Everybody should know. 5 channels.
6 pieces · 4 weeks
A ministry or an age group. The level this event is on.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Back to school Sunday on Sunday, August 8. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 3 weeks before | Newsletter | First mention | Thursday, July 15 | Jul 13 |
| 3 weeks before | Website | Put the page up | Friday, July 16 | Jul 13 |
| 2 weeks before | Sunday Announcements | Announce it | Sunday, July 25 | Jul 24 |
| 1 week before | Social | Reminder post | Friday, July 30 | Jul 29 |
| 3 days before | Newsletter | Last call | Thursday, August 5 | Aug 3 |
| The day | Social | Day-of post | Sunday, August 8 | Aug 7 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 6 pieces above have to say for Back to school Sunday, channel by channel.
The first mention gives the date, the service, the supplies list with the drop-off deadline, and the children's schedule change. The last call is the supplies count, the final drop-off, and what children bring on the day.
The reminder post the Friday before is the service time, what children bring, and the children's new schedule. The day-of post is a photograph from the blessing, with the supplies total.
Announce it two Sundays before with the supplies list and the drop-off deadline, in the main service, and a reminder in the children's ministry check-in area the same morning.
The service time, the supplies list and drop-off hours, where the supplies go, the children's ministry schedule for the school year by age, and the check-in procedure. Published three weeks out.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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