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What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
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Playbook · Father's Day
Father's Day attendance is lower than Mother's Day at most churches, and the promotion compensates with a reason beyond the date: a breakfast, a men's event on the day, a specific sermon. The pieces carry that reason and the service times. As with Mother's Day, each piece says the service is for everyone, because the day is hard for some of the people it addresses.
The whole church: 10 pieces over 6 weeks. Dated for Sunday, June 20, 2027, the next occurrence after the day this page was built.
The size
Whole church. The invitation goes to every family, the breakfast or event has a head count, and the service plan follows the numbers. Ten pieces, the standard run.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Father's Day on Sunday, June 20. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, May 13 | May 11 |
| 5 weeks before | Social | Save the date | Friday, May 14 | May 13 |
| 4 weeks before | Website | Put the page up | Monday, May 17 | May 14 |
| 3 weeks before | Newsletter | Second mention | Thursday, May 27 | May 25 |
| 3 weeks before | Posters up | Friday, May 28 | May 21 | |
| 2 weeks before | Sunday Announcements | Announce it | Sunday, June 6 | Jun 5 |
| 1 week before | Social | Reminder post | Friday, June 11 | Jun 10 |
| 3 days before | Newsletter | Last call | Thursday, June 17 | Jun 15 |
| The day | Social | Day-of post | Sunday, June 20 | Jun 19 |
| The day | Sunday Announcements | Final announcement | Sunday, June 20 | Jun 19 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for Father's Day, channel by channel.
The first mention gives the date, the times and the thing that makes the day worth attending (the breakfast, the sermon, the event), and says the service is for everyone. The second mention adds the head count request for the breakfast and the children's program. The last call is the times and the breakfast time.
Save the date is the date, the times and the breakfast. The reminder post the Friday before is the times and the breakfast with its start time. The day-of post is a photograph from the breakfast with the service times.
Announce it two Sundays before with the invitation ask and the RSVP. The final announcement the Sunday before is the times, the breakfast time and the parking.
Times, address, the breakfast or event with its RSVP, the children's program, and the sentence about the day being for everyone. Published four weeks out.
An invitation card with the service times and the breakfast time, in members' hands three weeks out so it can be passed to a father who does not attend. Due a week before it goes out.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
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