marketing off
What it is:
Promotion planning for churches. The schedule is generated from the size of the event. $29 a month per church.
The assistant answers from what this site says and nothing else.
Anything it cannot answer: contact@engine.church
/ask
Ask what it costs, what it connects to, or what the assistant does.
Playbook · Fall Kickoff
Fall Kickoff is the Sunday a church restarts after summer: a new sermon series, groups and classes opening, the children's and student ministries back on their school-year schedule, often a meal afterwards. It is promoted as one day with several things on it, so each piece has to list the things rather than describe a mood. The schedule starts six weeks out, which is the start of August for a late-August date.
The whole church: 10 pieces over 6 weeks. Dated for Sunday, August 29, 2027, the next occurrence after the day this page was built.
The size
Whole church. The day affects every ministry and every family, and the sign-ups it opens (groups, classes, serving teams) are the ones the church runs on until Christmas. Ten pieces across all five channels.
10 pieces · 6 weeks
Everybody should know. The level this event is on.
6 pieces · 4 weeks
A ministry or an age group. 4 channels.
3 pieces · 3 weeks
The people already involved. 3 channels.
The schedule
For Fall Kickoff Sunday on Sunday, August 29. Publish is the day a piece goes out. Due is the day it has to exist, which is the publish date less the channel's lead time: 2 days for Newsletter, 1 day for Social, 1 day for Sunday Announcements, 3 days for Website, 7 days for Print.
| When | Channel | Piece | Publish | Due |
|---|---|---|---|---|
| 5 weeks before | Newsletter | First mention | Thursday, July 22 | Jul 20 |
| 5 weeks before | Social | Save the date | Friday, July 23 | Jul 22 |
| 4 weeks before | Website | Put the page up | Monday, July 26 | Jul 23 |
| 3 weeks before | Newsletter | Second mention | Thursday, August 5 | Aug 3 |
| 3 weeks before | Posters up | Friday, August 6 | Jul 30 | |
| 2 weeks before | Sunday Announcements | Announce it | Sunday, August 15 | Aug 14 |
| 1 week before | Social | Reminder post | Friday, August 20 | Aug 19 |
| 3 days before | Newsletter | Last call | Thursday, August 26 | Aug 24 |
| The day | Social | Day-of post | Sunday, August 29 | Aug 28 |
| The day | Sunday Announcements | Final announcement | Sunday, August 29 | Aug 28 |
Move the event and every unfinished piece keeps its weekday and its lead time. A piece in the event's own week that would land after the event is moved to the week before; the day-of post counts from the date itself.
What each piece carries
What the 10 pieces above have to say for Fall Kickoff Sunday, channel by channel.
The first mention names the date, the series that starts and the one or two things that open that day. The second mention lists everything with a time and a place: the service times, the meal, the group sign-up, the children's and student schedules. The last call is the list again, shortened, with the meal's head count request.
Save the date is the date and the series title on its artwork. The reminder post the Friday before lists the day's times. The day-of post goes out early morning with the service times and the meal.
Announce it two Sundays before, with the group sign-up open and the meal RSVP. The final announcement is the Sunday before with the schedule for the day and the parking plan for the meal.
The page is the list for the day plus the group sign-up and the meal RSVP, with the children's and student schedules by age. Published four weeks out, before the first social post that links it.
A banner outside and a poster at each entrance with the date and the series title, up three weeks out. Due a week before.
How it is built
Three inputs: the event's date, the level, and the church's framework. The framework is the one above until a church edits it.
Channels with a default weekday and a lead time, levels with a rule for each piece: which channel, how many weeks out, which day. A church edits the defaults to match how it publishes, and every schedule after that follows the edited rules.
Enter the event, pick the level, and the pieces are written with a publish date and a due date each. Each piece is assigned to a person, who sees it on their own list and in their own calendar, with the brief and the copy attached.
Change the date or the framework and the unfinished pieces move to the new dates. Finished pieces, assignments, notes and the copy already written stay where they are. Nothing is published or sent by the software; a person presses every button.
Other playbooks
The same schedule arithmetic, for the events a church runs through the year.
Set your church up, enter the event and pick the level. $29 a month per church. Free for 15 days, no card.
Promo Engine keeps your theme and the other choices you make on this site in your own browser. No tracking cookie and no advertising. What is stored